More numbers that spell PIE
Local matches first, then toll-free.
Custom orders come by phone
Walk-in customers keep a bakery busy, but custom orders are where the margin is: birthday cakes, wedding cakes, holiday pies and office party trays. Those orders almost always start with a phone call a few days before the event. The customer tries to remember the bakery they liked and calls whoever is easiest to reach.
A number that spells CAKE or PIE is easy to recall and tells people you take orders.
Where to put it
- Cake boxes and bags. Every custom cake goes to a party full of potential customers.
- The window and the counter.
- Holiday order flyers before Thanksgiving and other big pie weeks.
Picking the word
A bakery known for cakes should use CAKE. One known for bread can use BREAD or BUNS. PIE is short and easy to find, which makes it a good fit for a holiday-season line. One number can cover everything.
Calls and texts
Calls ring the phone you choose, and missed calls go to its voicemail, which helps during the early-morning bake. Texts arrive as email, a simple way for customers to send the name to put on a cake, a date and a callback number. Three- and four-letter words such as PIE and CAKE are much easier to find locally than BREAD or CAKES.
Which of these words you can get
The shorter the word, the more numbers can spell it. Toll-free is one national pool, so a word that is taken in your area code can still be free there.
| Word | Letters | Availability |
|---|---|---|
| CAKE | 4 | Usually available. Up to 1,000 per area code, though popular trade words go first. The live results above show what is free today. |
| PIE | 3 | Easy to find. Up to 10,000 local numbers per area code can spell it. |
| BUNS | 4 | Usually available. Up to 1,000 per area code, though popular trade words go first. The live results above show what is free today. |
| BREAD | 5 | Harder to find. Up to 100 per area code. A neighbouring area code or toll-free often has one. |
| CAKES | 5 | Harder to find. Up to 100 per area code. A neighbouring area code or toll-free often has one. |
Why bakeries pick a number that spells something
The same three things every business gets, in the words your customers use.
Keep your phone
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Live in a minute
Pay and the number is active. Put it on the sign tonight.
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100 minutes included, then 5¢ a minute. Toll-free adds $3. Cancel any time.